Vol. 1 No. 1 (2025)

Articles

• Bridging the Digital Divide: The Role of Social Media and Influencers in Senior Tourists’ Brand Loyalty 4-13 Tongxi Jiang (Author) Article This study explores the relationship between brand experience, social media use, social media influencers, and brand loyalty among senior travellers. As the global population ages, senior travellers are emerging as a significant and expanding market segment within the tourism industry. This demographic shift necessitates greater attention from... ResearchGate G-Scholar

  DOI: https://doi.org/10.71411/jassp.2025.3

• Effects of Six Weeks Vibration and Non-Vibration Foam Rolling on Lower Limbs’ Fitness Components Among Collegiate Footballers 14-36 Jiale Wang (Author) Article Foam rolling is widely adopted in sports for post-exercise recovery through self-myofascial release. Recent advancements integrate vibration into traditional foam rollers, termed vibration foam rolling (VFR), which may enhance tissue stimulation, flexibility, and recovery. However, existing studies predominantly focus on acute VFR effects, with... ResearchGate G-Scholar PDF

  DOI: https://doi.org/10.71411/jassp.2025.2

• Exploring the Impact of Emotional Awareness, Anthropomorphism, Technology Trust and Familiarity on Adoption of AI-Enabled Customer Service 37-56 Yue Jiang, Kang Wang, Chunyan Wang (Author) Article The adoption of AI-enabled customer service has transformed the service industry, enabling efficiency, personalization, and emotionally intelligent interactions. However, the factors influencing customer acceptance of these systems remain underexplored, particularly in relation to emotional awareness, anthropomorphism, and technology... ResearchGate G-Scholar PDF

  DOI: https://doi.org/10.71411/jassp.2025.13

• Research on the strategy of constructing an efficient model of integration of industry and education in Guangxi tea industry based on the "five integration" mechanism 57-72 Liting Ou, Chen Yan (Author) Article The purpose of this paper is to explore the application strategy of the efficient model of the "five integration" mechanism in the construction of the integration of industry and education in the tea industry in Guangxi. With the country's emphasis on the deep integration of vocational education and industry, and Guangxi's tea industry as an... ResearchGate G-Scholar PDF

  DOI: https://doi.org/10.71411/jassp.2025.10

• EXPLORING THE APPLICATION OF VIRTUAL REALITY IN PHOTOGRAPHY EDUCATION: INNOVATIVE APPROACHES AND IMPLICATIONS 73-90 Yang Hao, Dr. Khairul Zahar Bin Jamaludin (Author) Article This study is centred on the virtual reality (VR) photography exhibition. It takes the VR photography exhibition as its core, uses the action research method to explore the application of VR technology in the teaching of photography art, and proposes the innovative teaching mode of "Exhibition for Learning". This study utilizes VR technology to... ResearchGate G-Scholar PDF

  DOI: https://doi.org/10.71411/jassp.2025.16

• An Analysis of the Innovation Status of Xinjiang's Solar Energy Enterprises—Taking JFTC as a Case Study 91-111 Xinliang Ma, Deng Jiajia, Tang Lina, Li Xiaoxuan (Author) Article With the global energy transition and a deeper understanding of sustainable development, the solar energy sector is receiving increasing attention. Particularly in China's Xinjiang region, abundant solar energy resources and strong national policy support have fostered the booming development of the solar industry. However, despite generous... ResearchGate G-Scholar PDF

  DOI: https://doi.org/10.71411/jassp.2025.5

• PROTECTING MALAYSIA'S TECHNOLOGICAL AUTONOMY: INNOVATIVE GOVERNANCE FRAMEWORKS TO COUNTER DIGITAL HEGEMONIES 112-129 HONGQIANG ZHAO, XIAOTIAN CUI, YIRAN LI (Author) Article This study investigates the manifestations and impacts of digital colonialism in Malaysia and proposes legal and regulatory reforms to safeguard the nation's digital sovereignty. Digital colonialism, characterized by the exploitation of data, digital infrastructure, and online platforms by powerful technology companies from the Global North,... ResearchGate G-Scholar PDF

  DOI: https://doi.org/10.71411/jassp.2025.8

• Research on the Strategy of Anren Bench Dragon to Help Rural Revitalization and Development under the Influence of Sports and Tourism Integration 130-145 Li Bo, Xiong Yu (Author) Article Under the background of the integrated development of sports and tourism, this study focuses on Anren bench dragon, a unique folk culture and sports activity, and deeply explores its important role and development strategy in helping rural revitalization. The article uses research methods such as documentary method and logical analysis method... ResearchGate G-Scholar PDF

  DOI: https://doi.org/10.71411/jassp.2025.17

• THE IRREPLACEABLE ROLE OF TRADITION IN MODERN EDUCATION A GLOBAL VIEW FROM CHINA 146-166 Zeng Huang (Author) Article This study based on in-depth interviews with 20 education experts from Yulin First Senior High School and Guilin First and Second Senior High Schools in Guangxi, China, explores the irreplaceable role of traditional educational elements in modern education. The research examines the core value, integration, and effectiveness of these elements... ResearchGate G-Scholar

  DOI: https://doi.org/10.71411/jassp.2025.19

• THE NARRATIVE EXPRESSION OF INTANGIBLE CULTURAL HERITAGE IN IDEOLOGICAL AND POLITICAL EDUCATION 167-176 Li Yuan (Author) Article This article explores a new approach to integrating Intangible Cultural Heritage (ICH) into the ideological and political education within information visualization courses. In the process of telling ICH stories and applying the principles of narratology, the course can effectively enhance the effectiveness of ideological and political... ResearchGate G-Scholar PDF

  DOI: https://doi.org/10.71411/jassp.2025.27