Global Fan Repatriation Marketing Strategy：A Feasibility Analysis for Subsidizing Overseas 22/7 Fans to Attend the 22/7 10th Anniversary Live Performance at Budokan

Abstract

As Japanese idol group 22/7 approaches its tenth anniversary with a stated aspiration to perform at Nippon Budokan, questions of audience density and symbolic scale become central. This article evaluates a speculative but numerically grounded proposal: reimbursing international fans for airfare and accommodation to ensure a fully realized Budokan event. Drawing on publicly observable fan distribution metrics and recent overseas live attendance figures, the study models a scenario in which overseas mobilization guarantees capacity fulfillment.